RAXEN LOGO & PACKAGING DESIGN
- Client
- Raxen
- Year
- 2024
- Tools Used
- Adobe Photoshop, Adobe Illustration
- Category
- Full-Scope Project
For the Raxen brand I produced logo and packaging designs across a wide product range aimed at both male and female audiences. I aimed for a flawless balance between aesthetics and functionality.
In the women's range I emphasised freshness with elegant pastel tones and floral illustrations, while in the men's range I used dark backgrounds and energetic colour bursts to create a dynamic, reassuring atmosphere. For the dry shampoos and hair sprays, I visualised the brand's accessible, self-assured identity with modern typography and functional colour coding for a clean yet striking look.
Story
I developed a holistic design language for Raxen, an emerging brand in cosmetics and personal care.
Goal
To gain a foothold in the market with a wide product range targeting both women and men.
Solution
I created modern, clean and category-specific packaging designs for 12 different products.
Result
Raxen made a strong first impression in the market with its user-friendly and aesthetic designs.
Project Gallery
360° Packaging View
Packaging designs where I consider every detail
I create print-ready packaging that makes your product stand out on the shelf.
Learn More- Satisfaction guarantee
- 100% original design
- Print-ready PDF
